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Our contribution to public knowledge is based upon empirical research.
These activities have been financed either by public fonds or by private sponsorship.
At present, the following research findings are open to a broader public:
- Value Added Analysis of Digital Four Colour Printing
featuring a 1:1 marketing campaign of a Power Supplier
Contents:
This study describes and calculates the cost of business processes of a
mailing / direct marketing campaign in both, conventional and digitally-personalized ways. The empirical case study shows how a power supplier firm had a customer loyalty campaign designed with a 4-page brochure
for both the ways (conventionally, digitally). At some higher costs, the digitally-personalized way creates a 2.9 higher response rate compared to the conventional way. As a result we may state that 1:1
marketing basing upon digital printing provides a better cpi-score (cost-per-interest) than conventional non-personalized mailings.
Pages:
27
Price: EUR 500,00 plus VAT if applicable
Clients and sponsors: 50% discount
Interviews with European CFOs regarding Cost Saving Potentials in IT
Contents:
We approached 200 European Companies
and during 15-minutes fast-phone- interviews their CFOs were interrogated with regard to their opinions and experiences concerning cost saving potentials in IT.
Pages:
7
Price: EUR 55,00 plus VAT if applicable
Clients and sponsors: 50% discount
Commercial and technical Evaluation of the Software Technologies dot.net vs. Java
Contents:
Many user companies may
raise the question whether to engage in dot.net or Java when decisions on application engineering are due. This is a strategic issue with long-term impacts. Therefore, this study does not only aim at
software-technical questions but also wants to give a strategic answer to the question. The study includes a multi-dimensional scoring analysis. In order to judge what is relevant to decision makers expert
interviews were made within the community of software engineers.
As a result, we may state preferences for one of the software technologies, however each individual reader of this study could include his
personal set of preferences and show up with his individual optimum decision.
Pages: 31
Price:
EUR 550,00 plus VAT if applicable
Clients and sponsors: 50% discount
Cost Management in IT - Printing & Copying
Contents:
This ambitious study was carried out within
representative industrial, trading, and service firms. First of all, opinions and practices of cost management regarding printing and copying were asked for. Second, and of larger importance, there were deep
analyses of printer and copier equipment, including cost analyses. As a result, we may now present distributions and structures of cost per page, per employee, per device, and structures such as fixed versus
variable costs, workplace vs. departmental devices, as well as owned vs. contracted devices.
Important conclusions may be drawn with regard to parameters of service contracts and with regard to misleading
features of so-called “pay-per-page” billing models.
Pages: 53, including a Cost Management Tutorial and Glossary
Price: EUR 680,00
plus VAT if applicable
Clients and sponsors: 50% discount
For inquiries or orders please call the IIW reception desk (+49.2173.209.010) or send an e-mail to:
info@iiw.de
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