Digital Assets – that´s the digital investments made in web sites, platforms, or apps – critical success factors of the future. It´s time to consider a more advanced asset management.
Digital Assets include owned and publicly accessible infrastructure such as
- digital platforms, e.g. business ports, 2-sided markets
- content of all kinds, e.g. videos on the web
- web sites and domains
- channels, e.g. social media channels
- transactional infrastructure, e.g. a proprietary blockchain
- proprietary software, e.g. an app
Digital Assets are the critical success factors for your business that make the difference:
- accessibility – how convenient reaching your business?
- positioning – where are your positions (e.g. domains or platforms) held by your company and blocked for competitors?
It´s your digital assets that make the difference and keep you ahead of the game – much more than physical office or factory facilities.
Regardless whether property of your firm, or booked as a service – in any case digital assets have to be administered and calibrated under your governance.
The IIW designs your Digital Asset Management and creates a sound fundament for strategic and efficient use of your digital infrastructures.
Arrange for a cost-free 60 minutes advisory on the phone today !